My marketing plan is designed to drive interest and awareness for the properties that I represent. I have access to a comprehensive digital marketing platform as well as premier print advertisement publications throughout the Pacific Northwest, in the US and around the world. My marketing team and I apply our expertise to tailor a customized plan for your home that takes all marketing avenues into consideration, from digital to print, public relations, social media and beyond.

Waterfront _ Home _ Mei _ Yang _ Chinese _ Real _ Estate _ Agent _ Seattle.jpg
Kirkland _ Home _ Mei _ Yang _ Chinese _ Real _ Estate _ Agent _ Seattle.jpg

High quality media package

Nowadays, most home buyers start their home search online. If they are not sold on the images they see online, chances are they will move on. Conversely, rich visual storytelling will help your home stand out, leading to increased buyer curiosity and traffic. That’s why I am committed to providing the best quality media package for your home, which often includes:

  • High-quality professional photos, including drone views. These make your home stand out.

  • Video walk-through of your home. This allows buyers to experience your home remotely.

  • 3D tour. This allows buyers to visualize how your home’s layout and space will complement their lifestyle.

  • Slide show with music. This showcases the visual features of your home.

  • Designated website. This allows visitors to explore all aspects of your home, including its neighborhood, surroundings and amenities.

Print _ Marketing _ Mei _ Yang _ Chinese _ Real _ Estate _ Agent _ Seattle.jpg

High quality Print Materials

Once we’ve captured great photos of your home, I will create high-end print marketing materials that inspire prospective buyers. These may include brochures, flyers and in-home signage. I may also send Just Listed postcards to neighbors and targeted buyers.

Premier _ Mei _ Yang _ Chinese _ Real _ Estate _ Agent _ Seattle.jpg
W Collection _ Luxury _ Mei _ Yang _ Chinese _ Real _ Estate _ Agent _ Seattle.jpg

Luxury Home Marketing

Windermere’s Premier™ Program was created more than two decades ago to address the unique needs of our clients in the high-end market. The Premier program provides tools we can use to create maximum exposure to sell your luxury home as quickly as possible at the highest value. When listing your home, I may leverage Windermere’s Premier™ Program and its mange luxury marketing benefits.

Windermere's W Collection is an elevated property and client-focused program, tailored to the needs of our affluent clients in the ultra-luxury market. When I list your home under the W Collection brand, I will promote it on the brand’s website, using distinctive signage, and via exclusive advertising opportunities and marketing collateral. These will elegantly showcase your home and its most distinctive features to lifestyle-motivated luxury buyers.

Puget _ Sound _ Business _ Journal _ Mei _ Yang _ Chinese _ Real _ Estate _ Agent _ Seattle.jpg
Facebook _ Mei _ Yang _ Chinese _ Real _ Estate _ Agent _ Seattle.jpg

Advertising

I have access to myriad advertising vehicles - digital, social and print - that I can deploy in promoting your home to the market. I will choose appropriate advertising channel to target the most likely and most qualified buyers for your home.

Luxury _ Portfolio _ Mei _ Yang _ Chinese _ Real _ Estate _ Agent _ Seattle.jpg
Juwai _ Mei _ Yang _ Chinese _ Real _ Estate _ Agent _ Seattle.jpg
WeChat_ Mei _ Yang _ Chinese _ Real _ Estate _ Agent _ Seattle.jpg

International Marketing  

Windermere and I belong to Luxury Portfolio International (LPI), a worldwide network of luxury brokers. Through LPI, I can promote your luxury home to a global audience of affluent buyers and agents. I can also promote your home to international buyers on websites such as LuxuryPortfolio.com, WallStreetJournal.com, MansionGlobal.com, Juwai.com and Waijule.com. Through these sites your property will be marketed to buyers around the world.

WeChat is a social networking platform used by mostly Chinese people in China and around the world. As of first quarter of 2022, there were close to 1.3 billion users worldwide. Being Chinese myself, I will actively promote your home on this platform to reach the vast Chinese buyer market.

Social media

I will actively promote your home across a variety of relevant platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ and WeChat using a variety of curated images and videos to create awareness for your home among a wide range of audiences.

Email marketing 

I will utilize my own database of current and previous clients, potential clients and fellow brokers to promote your home. I will send multiple email campaigns to keep them informed of open houses, broker’s opens and other updates pertaining to your home. My marketing team and I create dynamic emails with rich content, graphic visuals and beautiful homes to keep our subscribers engaged.